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Marvel Value Stamps The Story of Marvel's Classic Collectible Comic Book Promotion

Marvel Value Stamps

The Story of Marvel's Classic Collectible Comic Book Promotion

  • ISBN: 9781419743443
  • Publication Date: March 28, 2023

Format:

Hardcover
Price: $29.99
Description

From award-winning Marvel Comics writer, editor, and historian Roy Thomas comes the complete story of Marvel Value Stamps, the classic 1970s comic-book promotion, collected in a single volume for the first time and featuring a cover by acclaimed artist Alex Ross.

In 1974, Marvel Comics publisher Stan Lee devised an ingenious promotional campaign: Marvel Value Stamps, which appeared on the letters pages of Marvel's monthly comics. Readers could cut out and collect all 100 superhero and supervillain stamps, placing them in a special mail-order booklet. Once complete, the stamp books could be redeemed for special discounts and exclusive merchandise. The program proved so successful that a second set followed in 1975.

Marvel Value Stamps: A Visual History brings together full-color reproductions of these long-unavailable original stamp books and stamps, along with surrounding ephemera and source material, offering fans and collectors a fascinating look back at one of Marvel Comics' most memorable promotional campaigns.

Written with text and inside history from former Marvel editor in chief Roy Thomas, this 400-page, highly illustrated volume is an essential piece of Marvel history and a must-have for comic-book collectors and longtime Marvel fans.