Hallyu!

From Squid Game to BTS, this book shows how Korean pop culture has swept the world

Within living memory, South Korea has transformed from a country devastated by war in the late 1950s to a leading cultural powerhouse of the 21st century. Through the voices of fans, journalists, practitioners, novelists, and academics, Hallyu! explores the makings of the Korean Wave of cultural influence over the interlinked creative industries of cinema, drama, music, fandom, beauty, and fashion. Images of K-Pop legends such as Psy, Blackpink, and BTS; stills from films and dramas such as Parasite and Squid Game; webtoon comic strips; catwalk shots; traditional and contemporary hanbok clothing; and cosmetics packaging are just some of the illustrations throughout the book that capture the creative, colorful, and dynamic popular culture of South Korea.