Brian R. Keating has been a pioneer in tea research working with chefs, beverage scientists, and shop owners for over thirty-five years. He is the founder of Sage Group®, a Seattle-based natural products consultancy and tea think-tank. As its first tea buyer and blend-master, Keating guided the world’s largest natural foods retailer, Whole Foods Market, in establishing its own tea division and brands. His editorial contributions have appeared in World Tea News, The Economist, and many other food, beverage, and healthy lifestyle periodicals. Brian also owned a successful retail tea shop.Kim Long is a writer, researcher, graphic artist, and photographer based in Denver. Together, Long and Brian Keating have contributed to various business publications focused on the specialty tea industry, including multiple editions of the Specialty Tea Is Hot Report®.