A sweeping and in-depth history of the Brooklyn music scene over ten years in Bloomberg's New York, from a writer and concert producer who had a front-row view of it all
In the tradition of Just Kids and Our Band Could Be Your Life, Ronen Givony’s Us v. Them chronicles the generation of young artists who came to Brooklyn in the mid-2000s: a small but seismic scene that coalesced under a billionaire mayor, a series of forever wars, and a music industry in free fall.
In tandem with the impresarios and unlicensed venues that lined the Williamsburg waterfront, combining elements of noise and pop, a few became unlikely superstars. Meanwhile, countless flared and vanished, reminders of an unusually fertile moment—the age of indie—that now means little more than a term of marketing.
Through reporting, research, and interviews with musicians, industry insiders, and individuals from Pitchfork, Vice, Scion, and the Red Bull Music Academy, Us v. Them examines the rise and fall of indie music in a post-Napster landscape, marked by vast disruption in technology, politics, economics, journalism, and patronage.
At once a social history and an eyewitness account of an improbable decade, Us v. Them gives a critical analysis of what indie music was, is, and will be again in New York City.
Praise
It would have been easy for Givony to appeal to millennial nostalgia with simple reflections on more popular musicians, but, as he notes, “the Brooklyn scene was overwhelmingly white, male, and privileged, at every level.” Instead, he writes about the underdogs of the time, many of them women and people of color—which makes for an inclusive and eye-opening read.
—Kirkus
With Us v. Them, Ronen Givony pulls off an extraordinary feat: a work of nostalgia untainted by self-indulgence, absolution, or cheese. Givony gives us not just a meticulously researched history of Brooklyn indie rock’s flaws and triumphs, but a riveting insider’s perspective, too. Required reading for anyone who wants to learn how the era came together, or how it fell apart.
—Jesse Rifkin, author of This Must Be The Place
Us v. Them proves that New York City’s nightlife and music scenes never truly die; each new generation redraws the city’s landscape in their own image. You may have never heard of some of these bands or artists or clubs—some are overlooked or unsung—[while] others had a brief moment in the sun before burning out. But for the people who were there, these moments were as formative as punk rock and CBGB in the ’70s or the 1950s Greenwich Village jazz scene.
—Tricia Romano, author of The Freaks Came Out to Write
