Tokidoki: The Art of Simone Legno

Tokidoki: The Art of Simone Legno

By Simone Legno
Foreword by Paris Hilton

Hardcover

Price: $60.00

  • Publication Date: June 13, 2023
  • Imprint: Cernunnos
  • Trim Size: 8 12 x 11 14
  • ISBN: 9781419757112
  • Page Count: 368
  • Illustrations: 400 color illustrations
  • Rights: World/All

Celebrate the history and explore the unique universe of tokidoki in this 400-page monograph

tokidoki, which translates to “sometimes” in Japanese, is an internationally-recognized and iconic lifestyle brand based on the vision of Italian artist Simone Legno and his partners, serial entrepreneurs Pooneh Mohajer and Ivan Arnold. Since debuting in 2005, tokidoki has amassed a cult-like following for its larger-than-life characters and emerged as a sought-after global lifestyle brand. tokidoki offers an extensive range of products which include apparel, handbags, cosmetics, accessories, toys and more. Simone Legno, tokidoki’s Chief Creative Officer, was born in Rome, Italy and from a very young age developed a deep love of Japan and a fascination with world cultures. Combining Legno’s unique talent and creativity with Mohajer’s business acumen, tokidoki has grown exponentially. As an innovative company, tokidoki is known not only for its eye-popping aesthetic and criminally cute characters but also its megawatt partnerships. For more information, please visit www.tokidoki.it

About the author

Simone Legno (Co-Founder/Chief Creative Officer) of tokidoki was born in Rome, Italy.  Legno, who has always had a deep love of Japan and a fascination with world cultures, chose the word tokidoki because he feels “everyone waits for moments that change one’s destiny, by chance or by meeting a new person.”  Simone has become a sought-after speaker around the world at museums, universities, and conferences, from MOCA to the Adobe MAX conference, Flash Film Festival, Art Center College of Design, Apple store in Osaka, Istituto Europeo di Design, STGCC, and Grafika Manila. While the company is based in L.A., he has recently moved to Tokyo with his family.