- Imprint: Booth-Clibborn Editions
- Publication Date: August 6, 2002
- Price: $45.00
- Trim Size: 10 3⁄4 x 8 1⁄8
- ISBN: 1-86154-230-5
- EAN: 9781861542304
- Page Count: 360
- Illustrations: 2000 Color Photos
- Format: Hardcover
"Don't Think, Just shoot" is the Lomo motto. Back in print, this is the first official publication on the phenomenon of Lomography. The Lomo camera, which emerged from Russia in the 1960s, is cherished for its ease of use and immediacy. Because of its simple, quality glass lens and low-light sensitivity, it remains the tool for capturing the moment, and an antidote to all things automatic and digital.
Lomography now enjoys a vast international following with fan clubs, events, competitions, and galleries all over the world, plus an official website, www.lomography.com, where camera, films, etc. can be purchased.