Day of the Peacock Style for Men 1963-1973

The Day of the Peacock

Style for Men 1963-1973


Price: $45.00

  • Publication Date: May 1, 2011
  • Imprint: V & A Publishing
  • Trim Size: 8 34 x 11
  • ISBN: 9781851776009
  • Page Count: 144
  • Illustrations: 150 illustrations
  • Rights: North America

The 1960s, especially in England, witnessed a spectacular renaissance of dandyism--a movement in men's style that the media called the "Peacock Revolution." This entertaining book takes a fascinating look at the "Swinging Sixties" London scene--all illustrated with photographs, outfits, and ephemera drawn from the V&A's superb archives. This is a personal memoir of a moment--in which fashion insider Geoffrey Aquilina Ross recalls the era's most dashing figures, including Savile Row tailor Tommy Nutter, whose clients included Mick Jagger, the Beatles, and Elton John; photographers Patrick Lichfield and David Bailey; and hairdresser Vidal Sassoon; and discusses iconic London shops such as Granny Takes a Trip, Blades, Hung on You, and Mr Fish. Christopher Breward's introduction places the extraordinary revolution within its social and cultural context.

Praise for Day of the Peacock:

"The Day of the Peacock . . . tells the stories of a joyous fashion rebellion that opened the door to androgynous modes of dress that have helped shape modern style. A welcome read in this hyper-masculine, heritage brand-heavy moment in men's fashion."

About the author

Geoffrey Aquilina Ross has edited several magazines including FHM. During the 1960s he was the first male fashion editor at Vogue. Named Fashion Writer of the Year in 1972, he has lectured on fashion at Central St. Martins College of Art and Design in London. Christopher Breward is head of research at the V&A.