ABRAMS TO LAUNCH A NEW GIFT & PAPER PRODUCT IMPRINT IN SPRING 2015
“The addition of a stationery and gift imprint is a natural extension of what ABRAMS creates—books and paper products that stand alone as beautiful objects, thoughtfully designed, produced, and inspired by our clear aesthetic sense. With Abrams Noterie, we will offer something that resonates in the marketplace, something of note,” says Michael Jacobs, CEO of ABRAMS.
To create this new imprint, Jacobs brought in Karrie Witkin, whose experience includes senior positions at Potter Style and The Metropolitan Museum of Art, to lead the acquisition and editorial initiative in a newly created role of Editorial Director, Gift and Paper Products. Witkin’s creative team includes Associate Art Director Hana Nakamura, who previously worked for Mucca Design.
“It is incredibly exciting to introduce this new line at ABRAMS–one that draws from our focus on art, design, and pop culture. Each list is an opportunity to collaborate with all kinds of creative types to make goods that are engaging, stylish, and clearly a product of the original creator,” says Witkin.
The first Abrams Noterie list will consist of four product collections and two unique journals. The four collections include: Hyperbole and a Half,featuring the beloved characters from Allie Brosh’s web comic and bestselling book; Daily Dishonesty by designer Lauren Hom, who turns the little lies we tell ourselves into lovely pieces of hand-lettered art; The Forest Feast, which is styled, photographed, and illustrated by food and lifestyle bloggerErin Gleeson; and Paris Street Style, which includes a gold-stamped journal and a set of striped notebooks. Two unique journals are also part of Abrams Noterie’s spring list: Baby’s First Year Photo Gallery, an album with 12 monthly photo cards, and The King’s Country Distillery: Whiskey Notes, a tasting journal and home-distilling notebook with an American Whiskey Family Tree poster. For a full view of Abrams Noterie products and to learn more about Abrams Noterie, visit http://www.abramsnoterie.com.
FOR IMMEDIATE RELEASE
Contact: Jennifer Brunn
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Founded by Harry N. Abrams in 1949, ABRAMS is the preeminent publisher of high quality art and illustrated books. Now a subsidiary of La Martinière Groupe, ABRAMS is the publisher of bestsellers such as the wildly popular The Diary of a Wimpy Kid series by Jeff Kinney, the award-winning cookbooks of Alton Brown, and the stunning photography of Yann Arthus-Bertrand’s Earth from Above. ABRAMS publishes books in the areas of art, photography, cooking, interior design, craft, fashion, sports, pop culture, as well as children’s books and general interest. The company’s imprints include Abrams; Appleseed Books; Abrams ComicArts; Abrams Image; Abrams Books for Young Readers; and Amulet Books.