Serena Mitnik-Miller and Mason St. Peter founded General Store in 2009, since expanding to three locations in California. Their admirers include Dwell, Vogue, Monocle, Refinery 29, T Magazine, Paper, and Martha Stewart.
We’ve updated our PrivacyPolicy to include new information about how we use and share your data, and about rights that you may have under U.S. state privacy laws. By continuing to use this site, you agree to the updated Privacy Policy.
