Nicholas Biebuyck joined TAG Heuer in March 2021. Born and raised in the UK, Biebuyck built his career between London and Hong Kong. As heritage director of TAG Heuer, he oversees the brand’s archives, which date back to 1860, the TAG Heuer museum, and communication centered on its deep cultural history. An expert voice in the vintage watch world, he previously served as a senior specialist at the auction houses Bonhams and Christie’s. He is based in La Chaux de Fonds, Switzerland.