Doug Palladini is vice president, general manager, at Vans. He has been a leader in action-sports media for more than two decades. Palladini was the founding editor of Snowboarder magazine and later served as group publisher for EMAP Petersen’s Snowboarder, Surfer, Skateboarder, Powder, Bike, Box, and Gravity magazines. From 1999 to 2001, he served as chief operating officer at Swell.com. Brandweek named Palladini Marketer of the Year in 2006.