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Dior and His Decorators Victor Grandpierre, Georges Geffroy, and the New Look

Dior and His Decorators

Victor Grandpierre, Georges Geffroy, and the New Look

  • ISBN: 9780865653535
  • Publication Date: September 25, 2018


Price: $65.00

Dior and His Decorators is the first work on the two interior designers most closely associated with Christian Dior. Like the unabashedly luxurious fashions of Dior’s New Look, which debuted in 1947, the interior designs of Victor Grandpierre and Georges Geffroy infused a war-weary world with a sumptuous new aesthetic—a melding of the refined traditions of the past with a wholly modern sense of elegance. Author Maureen Footer recounts the lives and work of this influential trio, illustrated with a trove of evocative vintage photographs. Grandpierre designed Dior’s first couture house, creating not only the elegantly restrained look of the salons but also the template for the Dior brand, including typeface, logo, and packaging. Both Grandpierre and Geffroy (who worked independently) designed the interior of Dior’s townhouse. After the couturier’s untimely death in 1957, Grandpierre and Geffroy went on to design salons for other couturiers, as well as homes for the likes of Yves Saint Laurent, Marcel Rochas, Gloria Guinness, Daisy Fellowes, and Maria Callas.


"The first account of how Victor Grandpierre and Georges Geffroy, the duo behind Christian Dior’s modern yet traditional interiors, helped the designer create a globally recognized brand."

"To hear Maureen Footer tell it, Paris in the late 1940s mirrors America of late. “Society was polarized, people felt like they were losing their identities, and outside influences threatened what was considered the French way of life,” the style historian says on the eve of publishing her new book, Dior and His Decorators: Victor Grandpierre, Georges Geffroy, and the New Look (The Vendome Press, $60). But instead of snarking on Twitter, she continues, couturier Christian Dior and two friends—the charming Grandpierre, a former photographer; the melancholic Geffroy, an ex–fashion designer—went about making French classicism great again, though they stirred in English furniture, Finnish carpets, and Middle Eastern bronzes. The modish result was revolutionary, Footer says, “in a streamlined but cosmopolitan manner that answered, as design often can, the big questions of the time: Who are we? Where are we now? Where are we going?”
Architectural Digest

"As one of history’s most influential couturiers, Christian Dior was a man of impeccable taste. So, too, were fashion photographer Victor Grandpierre and designer/man-about-town Georges Geffroy, both of whom helped to translate the ethos of Dior’s sartorial New Look for the interiors of his 30, avenue Montaigne atelier, and his townhouse in the 16th arrondissement. (Dior himself had dreamed of studying architecture at the École des Beaux-Arts before being shuttled off to the École Libre des Sciences Politiques by his parents.) Design historian Maureen Footer chronicles how the Enlightenment, Belle Époque, and Empire periods inspired both spaces, effecting a scheme that, with the incorporation of modern elements, felt iconic and inspired rather than tired and fusty."

"If you're a lover of fashion and interior design, this is one book you should not miss."

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