Princesses Wear Pants


Princesses Wear Pants, launching Fall 2017, challenges stereotypes and encourages young girls to express themselves

New York, NY (February 6, 2017)—Abrams Books for Young Readers, an imprint of ABRAMS, has acquired Princesses Wear Pants, the debut picture book from TODAY co-host Savannah Guthrie and parent educator Allison Oppenheim. Publishing on September 5, 2017, and illustrated by Eva Byrne, this celebration of self-expression shows young girls that it’s not how they look, but what they do that matters most. The acquisition, for world rights, was negotiated by Tamar Brazis, editorial director of Abrams Books for Young Readers, and CAA. The book will have a first print of 250,000 copies.

“This book came out of two moms having a conversation over dinner. Alli and I noticed how naturally our little girls were drawn to all things fancy, sparkly, and ‘princess-y.’ We wanted them to know that you can be a girly girl with real substance—and that yes, princesses even wear pants!” says Guthrie. “Alli and I think that the message of encouraging young girls to express themselves is one that will resonate with families everywhere, and we are so thrilled to bring Princess Penelope Pineapple’s story to life in our first children’s book.”

Princesses Wear Pants introduces Princess Penelope Pineapple, a timeless new character who proves that being a princess is much more than wearing a beautiful dress. Princess Penny knows how to get the job done while staying true to herself—which means she wears the pants! What Princess Penny wears each day depends on her important responsibilities. Will she command the royal air force sporting her sequined flight suit? Or will she work in the kingdom’s vegetable garden with pocketed overalls for all of her tools? Princess-loving young readers will adore this empowering affirmation of their unlimited potential.

Andrew Smith, senior vice president and publisher of ABRAMS Children’s Books added, “We instantly fell in love with Princess Penelope Pineapple’s spirit and can-do attitude, and the messages of girl power that this book celebrates. We’re thrilled to be working with the multi-talented Savannah Guthrie and Allison Oppenheim to introduce this unforgettable character to readers across the land!”

Savannah Guthrie is the co-anchor of TODAY on NBC, as well as an attorney and legal analyst. She lives in New York City with her husband and two children. This is her first children’s book. Allison Oppenheim trained in clinical psychology and is a mother of three. She lives in New York City. Eva Byrne is an artist who specializes in fashion illustration and children’s books. She lives in the Irish countryside.

A multifaceted marketing campaign for Princesses Wear Pants is planned, including author appearances and book signings, national publicity, advertising, retail promotion, and a large social media presence.

More information about the book can be found at:


Founded in 1949, ABRAMS was the first company in the United States to specialize in publishing art and illustrated books. Now a subsidiary of La Martinière Groupe, the company continues to publish critically acclaimed and bestselling works in the areas of art, photography, cooking, craft, comics, interior and garden design, entertainment, fashion, and popular culture; children’s books ranging from young adult fiction to picture books to board books. ABRAMS creates and distributes brilliantly designed visual books with the highest production values under the following imprints: Abrams; Abrams ComicArts; Abrams Image; Abrams Books for Young Readers; Amulet Books; Abrams Appleseed; and a gift and stationery line, Abrams Noterie. ABRAMS also distributes books for The Vendome Press, Victoria & Albert Museum, Tate, Royal Academy of Arts, Booth-Clibborn Editions, Five Continents, SelfMadeHero, MoMA Children’s Books, and others.