Wimpy Kid Gives 'Em What They Want

Unique three-week HARD LUCK U.S. tour treats more than 15,000 fans to an unprecedented event experience; tour continues in the U.K., Ireland, and Germany in December

New York, NY (November 13, 2013)—Amulet Books, an imprint of ABRAMS, announced today that Diary of a Wimpy Kid: Hard Luck, the eighth book in Jeff Kinney's blockbuster series (which had the biggest U.S. first printing of any book in 2013, with 5.5 million copies), had incredible first-week worldwide sales of more than 1.3 million copies in all formats. Jeff Kinney's latest work is not only the biggest book of 2013, but it is also the funniest, as readers discover what life is like for Greg Heffley without his sidekick, Rowley Jefferson. There are more than 115 million copies of all books in the series in print around the globe.  

"Sales for Diary of a Wimpy Kid: Hard Luck  in the first week have exceeded all our expectations. We're thrilled that the new book has debuted so strongly. This is just the beginning, as there is lots more excitement to come with the tours, the Macy's Thanksgiving Day Parade balloon, and the holiday shopping season ahead," says Michael Jacobs, president and CEO of ABRAMS. "Diary of a Wimpy Kid is making retailers, booksellers, and librarians very happy once again this year and giving kids what they want—the funniest book they'll read."

The extensive U.S. campaign for Dairy of a Wimpy Kid: Hard Luck began more than six months ago and was multifaceted. It included an online cover reveal campaign; a nationwide authorless truck tour to bookstores, schools, and libraries; ongoing consumer and trade ad campaigns; exclusive printed materials for booksellers, educators, and librarians; sneak-peek promotions, and much more. These efforts led up to the largest author tour ever for the series, lasting three weeks and with stops at more than 50 bookstores in 20 cities. Kinney will visit the U.K., Ireland, and Germany in early December. On the eve of the book going on sale, November 4, Kinney greeted more than 1,000 fans in two events in Las Vegas, and a live web broadcast with him from Las Vegas was seen by more than 40,000 fans around the world. The tour runs throughout November, concluding on November 21. The Hard Luck campaign continues as the Diary of a Wimpy Kid giant helium balloon appears for the fourth time in the Macy's Thanksgiving Day Parade on Thursday, November 28, and through print and television ads.

The Diary of a Wimpy Kid series has been a fixture on the USA Today, Wall Street Journal, and Publishers Weekly bestseller lists. The series has remained consistently on the New York Times lists since the publication of the first book. The books have been sold in more than 44 territories in 42 languages. Published by Amulet Books, an imprint of ABRAMS, Kinney's work has been widely praised for its ability to turn reluctant readers on to books. Jeff Kinney was named one of Time magazine's most influential people in the world. Three movies based on the book series have grossed more than $250 million internationally. The book series won Nickelodeon Kids' Choice Awards in 2010, 2011, and 2012, and Jeff Kinney won a Children's Choice Book Award in 2012 and 2013. Books in the series have won numerous awards voted on by students and teachers around the globe. The Wimpy Kid island (Wimpy Wonderland) on poptropica.com, a virtual world for kids, remains one of the most visited on the site.

Founded by Harry N. Abrams in 1949, ABRAMS was the first company in the United States to specialize in the creation and distribution of art and illustrated books. Now a subsidiary of La Martinière Groupe, the company publishes visually stunning illustrated books in the areas of art, photography, cooking, interior and garden design, craft, architecture, entertainment, fashion, sports, and pop culture, as well as children's books and general interest titles. The company's imprints include Abrams, Abrams ComicArts, Abrams Image, Abrams Books for Young Readers, Amulet Books, Abrams Appleseed, Stewart, Tabori & Chang, and STC Craft/Melanie Falick Books. Abrams also distributes books for The Vendome Press, Victoria & Albert Museum, Tate, Royal Academy of Arts, Booth-Clibborn Editions, Five Continents, and others

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For more information, interviews, or images, please contact:
Jason M. Wells, Executive Director, Publicity and Marketing
Abrams Books for Young Readers/Amulet Books
115 West 18th Street, New York, NY 10011
office: 212-229-8826 mobile: 646-456-5446 fax: 212-366-0809