Authors


Roger Gastman

Sanrio®, best known for global icon Hello Kitty® and home to many endearing characters including Chococat®, My Melody®, and Keroppi®, celebrated its 50th Anniversary in 2010. The worldwide lifestyle brand was founded on the “small gift, big smile®” philosophy—that a small gift can bring a big smile to people of all ages. Today, over 50,000 Sanrio-branded items are sold in over 70 countries around the world. In the Western Hemisphere, Sanrio character-branded products are sold in upwards of 12,000 locations including department, specialty, national chain stores and over 100 Sanrio boutiques.